The power of fragrances
Fragrance plays an integral part of our lives, surrounding us and influencing our moods, feelings and emotions in much the same way as colour. It has long been used to brighten our surroundings, filling a room with a scent that we enjoy and like, but the real power of fragrance is only recently being realised and put into practice in commercial organisations.
As one of our key senses, the fragrance of a room, shop or washroom heavily influences our experience of our surroundings. By selecting the right perfume, the scent can form an integral part of the customer experience and support a company’s image.
Sensory branding is a powerful tool and a carefully selected corporate fragrance can also be used to great effect, particularly within retail where repeat visits are encouraged. Fragrancing can also be used to encourage specific purchases, such as Cafe Latte. This is particularly effective in department stores where the natural scent of coffee would not be able to reach the whole store; instead a rich yet subtle smell of Cafe Latte can be encouraged throughout the building, persuading customers to visit the cafe. Seasonal purchases can also be encouraged, using effective Winter or Summer fragrances to drive sales of Christmas gifts or summer wear.
Importantly, fragrances can be used to create an association between a location and a particular feeling. Nowhere is this more important than areas where cleanliness and hygiene are valued - washrooms, hotel rooms and gym changing rooms to name but a few. By selecting a Lemon Fresh or Fresh Linen scent, customers can immediately perceive clean, well cared for environments where they matter most.
Scents can also be used to create exclusive environments, particularly important for hotels, bars and restaurants. Precious fragrances are available in a range of fragrances to suit different areas within the building, from the lobby to the washroom, making customers feel special at every opportunity.
The possibilities for fragrance use are far reaching and powerful. Try a new fragrance today to see the influence it can have on your business!
For help selecting the perfect fragrance for your needs download our fragrance map or visit our fragrance selector. Alternatively, call our expert fragrance team on +44(0)800 988 5359 or email email@example.com for more details.